#Survivor45: X users and Survivor fans are celebrating the start of a new season and sharing their hot takes on each cast member.
#GOPDebate: Following last night's second Republican debate of the 2024 election cycle, X users are critiquing candidates like Vivek Ramaswamy, Chris Christie, and "Donald Duck" Trump.
Michael Gambon: The 82-year old actor, who most famously played Hogwarts headmaster Dumbledore in the film franchise, passed away this morning. Harry Potter fans are mourning the loss with tributes on social.
Boy Math ➕✖️🙇♂️➖➗
What it is: First there was "girl math" - a trend where women justified their indulgent purchases that has since garnered 496M views on TikTok. Now, there's "boy math" - a new trend with over 20M views on TikTok and nearly 500K mentions on X poking fun at the potentially embarrassing things men do. Ever heard a 5'10“ guy claim he's 6 feet tall? Boy math. Does he have blue plaid sheets, a single pillow, and a massive TV on the floor? Boy math. Unlike the lighthearted nature of "girl math," this trend's sarcastic beginnings have taken a darker turn; woman have started using the trend to call out potentially predatory behavior, hypocrisy, and questionable decisions from men. Some examples address performative female allyship while others speak to subjects like abortion, gaslighting, and more. It's taken on such a serious tone that even political figures like Alexandria Ocasio-Cortez and Ilhan Omar have used it to critique their peers. This is all to say that trends not only transform quickly on the internet, but can gain scrutiny as they evolve into a whole new conversation.
What brands can learn: Brands, be sure to monitor trends thoroughly and accordingly. While #BoyMath is a big conversation right now, its many iterations make jumping on this trend potentially risky. While this trend started in humor, it has since evolved to reveal the massive weight gender holds in our society and in social-born conversations (think: the recent “Roman Empire” trend). The main idea here: be sure to approach both boy and girl math dialogues with caution before you chime in.
Examples: 1, 2, 3
Have you explored the over-65 side of TikTok yet? Here's your intro to the older creators changing societal perceptions of age through the platform.
Move over, astrology! It's time for human design to have its moment.
Should we be worried? ChatGPT can now see, hear, and speak. Here's what a tech columnist thinks….
Buckle up, foodies: McDonald’s has 2 new limited edition sauces dropping this fall - and they’re tasking TikTokers with the first taste test.
Want to subscribe? Reach out to culturetaskforce@substack.com.