A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Charles Lee: The NBA team Charlotte Hornets has hired the previous Boston Celtics assistant coachas their new head coach for the 2024 season.
Peter Jackson: The New Zealand film director is set to produce a new live-action Lord of the Rings movie to be released in 2026.
Rodri: Social users are discussing the omittance of professional footballer Rodri (Rodrigo Hernández Cascante) from the Player of the Season nomination list.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
The Portal From NYC to Dublin -- How Technology is Bringing People Together
What it is: On May 8, 2024, a massive interactive sculpture was unveiled in the Flatiron District of New York City that connects civilians to Dublin, Ireland via a "portal" livestream. The Portals project was first conceptualized by Lithuanian artists Benediktas Gylys and is famed for acting as a network of visual bridges that transcened borders, fostering connection amoung people living on different sides of the world. Since its release, civilians on both ends of the portal have been capturing and posting videos to social that demonstrate the joyfulness in human gathering and connection.
What brands can learn: Ever since the COVID-19 pandemic, there has been a greater appreciation for human gatherings and bringing people together outside of the home. There are still lingering affects of loneliness amongst Gen Z who are hyper-connected via the virtual world, but are more prone to social isolation. In addition, with the decline of traditional institutions that promote a sense of belonging, people are seeking new ways to connect in public spaces. In terms of what this means for brands, people are looking to put the IRL social factor into social media once more. Technology and social media have the ability to unify us, so how can we utilize these tools to facilitate public connection?
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
The luxury of privacy & the celebrity vs. influencer paradox 📱
Thinking about the design in Norah Jones old Brooklyn townhome 🎨
a message for the emotional intellectualizers of the world 🧠
Anatomy of a Scene: the churro scene in Challengers 🎾
Black Twitter: A People's History - Hulu, Now Streaming
Dark Matter - Apple TV+, Now Streaming
Kingdom of the Planet of the Apes - In Theaters, 5.10
Doctor Who Series 14 - Disney+, 5.10
BAFTA TV Awards - BritBox, 5.12
Stampede Vol 1. - Orville Peck
Can We Please Have Fun - Kings of Leon
Almighty So 2 - Chief Keef
Set the Tone - Ghostface Killah
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