A brief overview of what is currently trending on on X in news, culture, and/or trending hashtags and formats.
#Warriors: Draymond Green was ejected from the NBA in-season tournament game between the Timberwolves and Warriors after placing Rudy Gobert in a chokehold. The altercation, instigated by Warriors' Klay Thompson and Wolves' Jaden McDaniels, resulted in their ejections as well.
#INDvsNZ: Virat Kohli made history at Mumbai's Wankhede Stadium by securing his 50th One Day International (ODI) century (a century is a score of 100 or more runs in a single innings by a batter), surpassing the legendary Sachin Tendulkar. Additionally, he joined the exclusive club of Indian batters with a World Cup century against New Zealand, following in the footsteps of Sunil Gavaskar.
North West: Kim Kardashian tells GQ that North runs a lemonade stand where she scams people that she knows: “If a random person stops, she will charge them only $2. If she knows you, she will fully scam you. I’ll get calls from my friends saying she charged them $20 for a lemonade. She’ll grab their $20 and say, ‘I don’t have any change.’”
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
After a 15-Year Wait, Zack & Cody Secure Their Long-Awaited Dinner Reservation
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What it is: In 2009 on the hit Disney TV show "The Suite Life of Zack and Cody", Zack and Cody Martin, adventurous twins and the main characters of the series, embarked on a quest to dine at the "best restaurant in all of Italy" as part of an episode's plot. Chef Gigi generously offered them a reservation at 7:30, only to drop a bombshell - it was set for November 16, 2023. While they pined over the opportunity to dine there, the ever-prepared Mr. Moseby, the manager of the hotel at the center of the series, swooped in for his reservation, leaving the twins begging to join him. "I want to eat here more than anything in the world!" Zack exclaims, but Mr. Moseby drops a truth bomb: "Well, then you should have made reservations 15 years ago." Fast forward 15 years, and the date is finally here tomorrow. In the TikTok highlighting the passage of time and reminding the audience of the upcoming date, fans of the show took to the comments to express their shock at how long its been since the episode's original airing, and how 2023 felt far enough away that it wasn't real.
What brands can learn: Timing is everything. At the beginning of 2023 the official Disney Plus account teased a snippet of an episode on TikTok, sparking anticipation among fans for November 16th harnessing the power of nostalgia. Disney's ability to bring back old favorites captivates fans, highlighting the enduring appeal of reminiscence. Brands can draw from their own history, reviving past successes to evoke positive emotions and create lasting connections with their audience.
Examples: 1, 2
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