A brief overview of what is currently trending on on X in news, culture, and/or trending hashtags and formats.
🎬 #Oscars2024: With nominees out to the public, users on X are sharing their joy and/or disappointment reagrding well-deserved recognition or incomprehensible snubs.
💪 The Rock: Sports fans are all talking as Dwayne Johnson, the actor, former WWE star and most followed American man on social media platforms in the world, was appointed Tuesday to the board of directors of TKO Group, the publicly traded company consisting of the UFC and WWE.
🇺🇸 New Hampshire: As the 2024 presidential elections approach, all eyes are on the nation's 41st-most-populous state as results from their primary roll in.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Poopgate 💩
Tiktok failed to load.Enable 3rd party cookies or use another browser
What it is: If you're confused as to why #Poopgate is trending on TikTok, it's because of Taylor Paré whose video "Victoria's Secret nightmare roommate" went viral at 9.6 million views. Paré spills this decades long secret, detailing her experience living with a (now famous) model who, at the time, was getting major contracts & meetings from the likes of Steven Meisel and Naomi Campbell. Throughout, Taylor keeps the model's identity anonymous while unpacking her side of the story including some alleged indiscretions. This juicy internet scandal is now being referred to as "PoopGate" for those trying to sleuth their way into finding out who it was. Why ~poop~ gate though? Because after months of' items gone missing, Taylor & her other roommates found a suitcase full of stolen clothing, skincare, makeup, & prescription medication, among them dirty trash including used tampons and tissues with fecal matter. After posting this bombshell video, viewers have been begging for more details so they can fill in the blanks of this wild NYC #storytime.
What brands can learn: First of all brands, apologies for all the poop talk this AM. But, there's an underlying trend here that's worth exploring amongst yourselves. Not only do users love gossip, but they love a mystery they can set about solving. If given enough clues users are willing to explore the depths of the internet in a crusade to find answers. Now, it's important to mention that many have questioned Taylor's validity and others have criticized the nature of such revealing, let alone embarrassing, information that may point to a larger mental health issue at play. This is all to say that the speed at which this news has traveled (making its way to Barstool Sports & People) speaks to the power of storytelling & clue-dropping. Given #storytime's 566.1B views on TikTok, this may be your opportunity to pigue your followers' interest, tasking them to fill in the blanks.
Examples: 1, 2, 3
Must-click links that crossed our feeds today
🎵 The "daylist" is peaking. Searches for Spotify's personalized playlists are up 20,000% in the past week with users sharing their hyperspecific tastes on Instagram Stories.
🤖 TikTok’s musical aspirations have taken a futuristic turn. The platform is currently in the process of testing “AI Song,” a new tool that writes lyrics and pairs them with pre-existing music.
💼 Think no one wants to work anymore? That'll definitely get an eye roll from teenagers. Teen employment in the US is its highest since 2009 with 37% of 16-to-19 year olds holding a job (or searching for one) in 2023.
🏈 Enter the Super Bowl LVIII ad tracker that'll continue to update ahead of kickoff Feb. 11.
Want to subscribe? Reach out to culturetaskforce@substack.com.