#NationalSiblingsDay: Brothers & sisters of the world are getting praise on social in honor of siblings day. Outside of real siblingships, fake siblings are getting love & attention too.
Eid Mubarak: Today marks the celebration of Eid Al-Fitr which marks the end of the Ramadan fast. Users online are sharing well wishes & pictures of their families.
Inflation: U.S. inflation is running hot for a 3rd straight month, driven by gas prices & rent. People on X are reacting to this news the best way they can... memes.
Internet Personalities Are In Their Reinvention Era
What it is: JoJo Siwa's new song "Karma" has taken TikTok by storm with many users grappling with their surprising love or utter hate for it. Whether duping friends to think it's a leaked Taylor Swift vault song or blatantly admitting that the song has gotten stuck in one's head, it's clear that suddenly JoJo is everywhere. The child star turned children’s entertainer claims that following a Hannah Montana-like career of sugary sweetness, she's having a rebellious Miley moment hoping to start a “new genre” of music called "gay pop." And it's not just JoJo having a transformation. So is the once canceled internet star James Charles who's honed in on his craft and shocked fans with his voice.
What brands can learn: Brands, there's something interesting worth noting here. Asides from the obvious that fame puts people in a box & that the internet breeds scrutiny, the subtle trend taking place is reinvention. We've already seen stars like Beyoncé entering a new phase of self-expression with her reclamation of country, so it should be no surprise that internet personalities like JoJo Siwa & James Charles are taking queues and changing it up too. Even the most infamous internet characters are not linear or static, and constantly reinvent themselves to ensure the longevity of their personal brands and careers. This of course,applies to brands too. McDonald’s, once scrutinized in popular culture after the documentary "Super Size Me,” has since reinvented itself, earning modern ionic status with their earned an iconic status with their Adult Happy Meal, Grimace Shake, CosMc's spinoff, & anime WcDonald's rebrand. This is all to say that REINVENTION is always an option.
Examples: 1, 2, 3
Gen Zers are done with Ikea. Enter kooky pottery & risqué ceramics that have true personality.
Cannes Lions 2024 will give content creators their own festival, reflecting the growing power of the creator economy.
The death of the detox has arrived. With Gen Z sick of diets that don’t work, brands will have to pivot.
Uber Eats is getting its own vertical video feed to help restaurant discoverability on its platform.
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