A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Sonya Massey: Body cam footage released Monday shows the shocking moments when a deputy fatally shot Sonya Massey after she called 911 for help.
#JokerFolieADeux: Joaquin Phoenix and Lady Gaga star in the all-new trailer for the hit movie’s sequel.
Benedict: Netflix announced that season 4 of Bridgerton will focus on Benedict Bridgerton. Fans are ready and waiting!
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Tiktok failed to load.Enable 3rd party cookies or use another browser
WNBA All-Star Weekend
What it is: This past weekend, the WNBA All-Star game took place in Phoenix, AZ. Featuring fan favorites like Angel Reese and Caitlin Clarke, this was the first WNBA All-Star game in history to sell out. Amid news of a $2.2 billion media deal, sponsors such as AT&T, American Express, Mielle, Bumble, and Aflac showed their worth in Phoenix. Brands showed up for WNBA All-Star weekend just as fans and broadcasters gravitated to a league increasingly made of superstars.
What brands can learn: Showing no signs of slowing down anytime soon, investing in women's sports is imperative to be relevant and a means of showing support. Brands are taking advantage of those increased eyeballs. Many are using their WNBA partnerships — either with individual players, particular teams, or the league as a whole — as an opportunity to reach new audiences, spread brand awareness, or show the efficacy of their products. Making moves like this has become increasingly important for the longevity of brands. Gen-Z pays attention to brand partnerships and is hyper-critical about how brands show up for communities they care about. They’re diving into company values before making purchases and showing up and doing the work for communities you say you value is more vital than ever.
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
How livestreamers can connect with their audience in a way that social media cannot.
Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges.
How Kamala Harris became part of Charli XCX's 'Brat' summer.
Shawn Levy responds to rumors that he might direct future Avengers movies.
Want to subscribe? Reach out to culturetaskforce@substack.com.