A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Trending Topic: Angel Hernandez: social users are talking about how Hernandez in the worst empire the sport has ever seen, yet X users are acknowledging that without him, this moment in the game wouldn't have gone viral.
Trending Topic: Celtics: Another day, another win, the Boston Celtics are headed to the NBA finals for the third year in a row.
Trending Topic: Fannita: TikTok creator Fannita is facing backlash on TikTok due to her downwards spiral that is bringing into question her character and motivation for being a creator.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Can I come over and do this/stare at you like this?
What it is: An evergreen social format has resurfaced, leaning in on yearning, overwhelming affection, and self awareness. X users are finding images, typically involving some kind of sentient being (animal, person, object that looks like it could look at you) and pairing it with the copy "can I come over and stare at you like this?". It's simple, flexible, and drives a sense of vulnerability that when you love someone so much all you want to do is stare at them, but in reality end up maybe looking a little strange and not realizing it in the moment. Users love pushing the limits of how weird they can get with the image, juxtaposing it with the wholesomeness of the question, one usually reserved for children asking if they can hang out with each other.
What brands can learn: Small relatable evergreen post concepts are still alive and well. While long-form cultural trends like popstar "eras", major sporting events, and TV/Film releases dominate the internet conversation and can feel overwhelming as everyone is looking to pile on top of each other to respond, there is something nice about a simple, wholesome evergreen format that makes you go ":)". There is still much to talk about with your brands in-between these mammoth social moments so look to these evergreen moments that are easily repeatable and flexible enough where you can find a unique and subversive way in. This trend leans in on self awareness, so if you are going to do it, make sure you own what your brand is and what they stand for. If you start seeing shares drive your KPIs (reposts, shares to story etc) you know you nailed the relatability of this format.
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
TikTok told employees it plans significant layoffs in its operations and marketing teams this week.
Bumble bought community building app Geneva to help expand its focus on friendships.
Why every marketer should be on Reddit.
This right here: The age of the employee social ambassador is here.
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