A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
#BostonMarathon: The 128th Boston Marathon is run today. It's an exciting time for participants, and also a sensitive subject after the 2013 events.
Doja: The musician trends after her Coachella performance on Sunday night.
Coachella: The music festival continues to trend beyond the weekend.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
it’s prom season
What it is: Prom season is officially here. #Prom is trending on TikTok at the number two spot, right behind #Coachella. As the school year starts to come to a close, get ready to see more content surrounding the iconic celebration. Think promposals, fashion, beauty, over-the-top entrances, and out-of-the-box themes.
What brands can learn: Each year, prom content gets bigger and wilder. From students arriving by helicopter to coming up with the most comedic and over-the-top ways to ask out their dates to go to prom with them. For brands, this is a great opportunity to connect themselves to an IRL moment that social users love to show off online. Show how someone can create a promposal in theme with your brand, celebrate any pre or post-prom celebrations at your locations, or try to go just as over the top as seniors go during this celebratory season.
Examples: 1 2 3
A recap of what you might have missed while not online
Friday afternoon: Coachella was a mess, as it kicked off its first weekend on Friday.
Saturday: Trigger Warning: A knife-wielding man killed six people in a Sydney shopping center before being shot dead by police.
Sunday: How To Publish A Magazine In A Maximum Security Prison by John J. Lennon
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