A brief overview of what is currently trending on on X in news, culture, and/or trending hashtags and formats.
Carti: The rapper trends after he and his team got $2M to show up to Adin Ross' stream but left after only 15 minutes.
Grammys: Social media reacts to last nights big wins, losses, and viral moments from the music award show.
Taylor: The singer trends after winning big at last night's Grammy Awards and announcing a new studio album.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
"The Tortured Poets Department"
What it is: After making history at last night’s Grammys by winning her 4th Album of the Year award, Taylor Swift announced her new album “The Tortured Poets Department.” The album is highly rumored to be about her ex-boyfriend Joe Alwyn and their subsequent break up after six years together. All throughout the night and early hours of the morning, Swifties took to social media to react to the announcement.
What brands can learn: Although it’s only been hours since Swift announced “The Tortured Poets Department,” the announcement has already sparked a trend. The trend is simple enough, with social users sharing photos of people that would belong in this figurative torture poets department. These are people who usually carry a melancholic and mysterious look to them and can almost always be found reading a book. Beyond this trend, expect the dark academia aesthetic to rise online even more. We’re talking handwritten letters, gothic architecture, black and white imagery, and preppy dressing.
Examples: 1, 2, 3
A recap of what you might have missed while not online
Friday afternoon: This food truck drama started developing when TikTok food reviewer Keith Lee paid a visit to Sweetly Seasoned in Dallas.
Saturday: JLo performed her new single on SNL but what happened to her hair took away the attention from the performance.
Sunday: Taylor Swift made history at the 2024 Grammy Awards when she won her 4th Album of the Year award for 'Midnights'.
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