WGA x AMPTP REACH AGREEMENT: Users discuss as a tentative agreement was reached between Writers and Producers, allowing a return to work for writers beginning Today, September 27th. SAG is continuing to negotiate with AMPTP, more information can be found here via the LA Times
#FrankRubio: X users are discussing the return of nasa astronaut frank Rubio, who is the first person to return to earth after a year in space
#Philadelphia: x users discuss ongoing civil unrest in Philadelphia following a highly-intense case against the local police department
yearnposting? yearnposting
What it is: yearnposting, as others like Roisin Lanigan have eloquently noted, appears to have evolved from the 'peak Tumblr' aesthetic of the early 2010's, injecting a healthy dose of nihilism into typical 'sad-core' content centered around seasonal depression While yearnposting is specific to the user, it is typified by users on the internet wanting difference or change in their lives, which highlights common-ground often found on the internet, shared despondence. While some critics have questioned if this trend is purely nihilistic or highlights a generational lack of hope; yearning highlights humanities desire for more, amplified via seasonal depression.
What brands can learn: Yearnposting highlights Gen-Z and humanity’s general want for more, more experiences they can share online, and in-person, with friends and strangers in ways that connect them. Yearnposting also highlights the importance of integrating human insight into branded content on page, and acting as a real person where possible when engaging with your community directly. Whether it's high-investment experiential or tentpole content or low-stakes reactive organic, leverage the key learnings from yearnposting to ensure you connect with your audience on a human level above all else.
Examples: 1, 2, 3
Hollywood Studios Can Train AI Models on Writers’ Work Under Tentative Deal - WSJ
A hype timeline of Travis Kelce and Taylor Swift's rumored romance courtesy of ESPN
Your guide to apples this fall, happy picking!
Company behind ChatGPT announces its AI Chatbot can speak
Want to subscribe? Reach out to culturetaskforce@substack.com.






