#Cardi: People are discussing Cardi B's latest feature on Offset's new song Jealousy.
#Haiti: The Fifa Women's World Cup is currently taking place, with China and Haiti facing head-to-head. Soccer fans are sharing real-time updates of the game.
Yeezus: Music fans are noting the influence that Kanye West had on Travis Scott's latest album: Utopia.
Just another headline: Aliens
What it is: On Wednesday, July 26, a U.S. congressional hearing took place where former military intelligence officer David Grusch informed House lawmakers that Congress is being kept in the dark about unidentified anomalous phenoma (also known as UAPS or UFOS). Grusch confirmed that the government is 'absolutely' in possession of UAPs and that 'nonhuman biologics' were found at crash sites. While alien and UFO activity has been a hot topic for sometime, social users have been reacting to this news like they would any other headline: cracking jokes about it or not caring at all.
What brands can learn: Living in the digital age, with brands, influencers, news outlets, and everyone in between posting about everything all the time, people are experiencing media overload. Whether it be a news tragedy or a hot topic of debate such as UFOs, people are fatigued from over processing information. With this in mind, it is important to be cognizant of how we launch brand news, product launches, and ad overload, as these efforts can be perceived negatively when they take up too much of the media landscape. Sometimes less is more!
Examples: 1 / 2 / 3
What kind of Moviegoer are you? Take this BuzzFeed quiz to find out 🍿
Make that omelet from FX's The Bear 🧑🍳
Dogs understand more than you think 🐶
Watch animated fruits dance to the Barbie soundtrack to relax 🍒
Watching
Talk To Me - In Theaters, Now Playing
Haunted Mansion - In Theaters, Now Playing
The Beanie Bubble - In Theaters + Apple TV, 7.28
Listen
"Bewitched" - Laufey
"Bug Like an Angel" - Mitski
"Woppenheimer" - Gucci Mane
Austin - Post Malone
Utopia - Travis Scott
The Loveliest Time - Carly Rae Jepsen
Want to subscribe? Reach out to culturetaskforce@substack.com.