A brief overview of what is currently trending on on X in news, culture, and/or trending hashtags and formats.
Davos: The 54th Annual Meeting of The World Economic Forum is taking place at Davos, Switzerland. Social users are sharing information and opinions from the meeting.
Coachella: The lineup for the popular music festival which takes place in the Coachella Valley of Southern California was released. Social users are sharing their thoughts.
#AEWDynamite: The All Elite Wrestling live show occured last night and social users are sharing their favorite moments.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Orange Peel Theory 🍊
What it is: From the Invisible String Theory to the Moon Phase Compatibility Test, social media users as of late seem to be infatuated with trends that test their relationships. The most recent method that has taken the spotlight is the Orange Peel Theory which has people asking their significant other if they will peel an orange for them. This gesture is supposed to signify that your partner partakes in acts of service (which is one of the original five love languages), especially ones that you can do for yourself. The orange peel trend dates back to November 2023, when a text slideshow of a(n assumed fictional) breakup went viral on TikTok. One partner iMessaged their ex how they miss when they peeled oranges for them and eventually sent an SMS message (meaning the ex blocked them) that "I peeled my orange today."
What brands can learn: This trend has people thinking about their relationships, and it should have brands thinking about theirs. How does your brand interact with consumers as well as other brands online? Whether the Orange Peel trend is applicable for your brand to action on or not, it begs one to think about how brands can show up more for the people around them. Your brand inherently has a platform, so how will you use it for good? This is where community management and social listening is incredibly important. Hearing about interactions that relate to your brand and responding, whether it be with a comment or a surprise and delight, goes a long way to build brand loyalty with the consumer.
Examples: 1, 2, 3
Must-click links that crossed our feeds today
Take a brain break with a trip to the pearl market to hang with woodland creatures that sell miscellaneous tchotchkes 🦪
TIL how Jennifer Aniston got her hair so volumonous while filming Friends and it's so easy I can't believe we haven't been doing this all along 🤦♀️
In that winter funk and desperate to find ways to pass the time waiting for the sun to return? Take this BuzzFeed quiz to figure out what hobby you should pick up 🧶
Thinking about that scene in Little Women 🎬.
Which Brings Me To You, In Theaters, 1.19
Founders Day, In Theaters, 1.19
Death and Other Details - Hulu, Now Streaming
Wild Cards - The CW, 1.17 (Wednesdays)
Blue Lights - Brit Box, Now Streaming
american dream - 21 Savage
INSANO - Kid Cudi
yes, and? - Ariana Grande
J CHRIST - Lil Nas X
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