A brief overview of what is currently trending on on X in news, culture, and/or trending hashtags and formats.
Toby Keith: The "Should've Been a Cowboy" singer and country legend died Monday night surrounded by his family, a short statement said.
King Charles: The British monarch has been diagnosed with cancer.
Tracy Chapman: who has not performed in public in years, performed "Fast Car" with Luke Combs at the #Grammys. The moment and performance has resulted in “Fast Car” topping the iTunes chart top songs chart, 35 years after its release.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Don’t Sleep on IG
What it is: TikTok isn't as popular among users as you'd think; in fact, more young Americans are still using Facebook and YouTube than TikTok. TikTok feels synonymous with Gen Z. The platform relies on its young users, who make up the majority of its content creators. They use the video sharing app to try to become influencers, to get the news, to share news about their own lives, and bond with people near and far.
But in the US, TikTok still isn’t as widely used among older members of Gen Z (the generation that includes people ages 12 to 27) as YouTube, Instagram, and Facebook, data released this week from the Pew Research Center shows.
What brands can learn: As new social platforms seem to be constantly emerging, it’s important that brands do not abandon their strategy on other tried and true platforms. There’s always going to be a new, buzzy social media platform but it’s very rare that a platform gets anywhere close to dethroning legacy platforms like Instagram and TikTok. If anything, brands should be looking to update their strategies to evolve with Gen Z’s current behavior on the platform.
Examples: 1, 2, 3
Must-click links that crossed our feeds today
Alex Cooper’s ‘Call Her Daddy’ Podcast Is No Longer Exclusive to Spotify.
Viral deepfake images on Twitter (X) of Taylor Swift are making people pay attention to content moderation.
TikTok says it’s important to be funny so the platform’s sharing tips on how to get good at it. Spoiler alert: hire a creator.
70% of Gen Z and Millennials report a higher likelihood of exploring brands or products after engaging with creator content,
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