A brief overview of what is currently trending on on X in news, culture, and/or trending hashtags and formats.
GTA 6: Rockstar Games officially released the highly anticipated first trailer for Grand Theft Auto 6 after it leaked on social media.
Jake Browning: The rookie quarterback led the Cincinnati Bengals to a win over the Jacksonville Jaguars in overtime during Monday Night Football.
Ashanti: The singer and actress is reportedly expecting her first child with Nelly.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Pookie
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What it is: "Pookie," a term of endearment that describes something cute, is the latest pet name being used by Gen Z on TikTok and beyond. The word is similar to other nicknames like "sweetheart" and "honey" and is commonly used to express affection towards friends, celebrities, or even objects. Not exactly a new word, pookie has recently flourished on social because of its infectious ability to convey deep feelings in a super casual and playful way.
What brands can learn: Gen Z's tendency to unironically embrace seemingly cringey language won't stop with pookie and should be viewed as an opportunity to learn more about how young fans and followers speak online. Even if pookie isn't a term your brand will be using anytime soon, generally tapping into fans' love language slang will make your brand sound more familiar to them. So the next time followers flood your comment sections with "pookie," "pookie wookie," or "pookie bear," don't be alarmed. They just love you!
Examples: 1, 2, 3
Must-click links that crossed our feeds today
Brenda Lee has made history as the oldest artist to reach #1 on the Billboard Hot 100 at 78 years old 🎄
Where are we as a society in the pants cycle? 👖
X users are quoting this post with anything from their Notes app 📝
This clip of Anya Taylor-Joy attempting a selfie on a fan’s Android is wild 🤳
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