A brief overview of what is currently trending on on X in news, culture, and/or trending hashtags and formats.
Barry Keoghan: Twitter is in a frenzy after Barry Keoghan graced the cover of Vanity Fair for their 30th anniversary of the Hollywood edition, in nothing but his birthday suit. Other cover stars included Bradley Cooper, Natalie Portman, Pedro Pascal, Colman Domingo, Jodie Comer, Lily Gladstone, Greta Lee, Charles Melton, Da’Vine Joy Randolph, and Jenna Ortega
Creighton: No. 1 ranked UConn Men's basketball team faced a hard defeat from Big East rival No. 15 Creighton. The No. 15 Bluejays took a commanding lead in the first half, ultimately succeeding over the Huskies with a score of 85-66 on Tuesday night.
Beyonce: Beyonce Makes History As The First Woman To Go #1 On Both Hot Country Songs and Hot R&B/ Hip Hop Songs Billboard charts!
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Who TF Did I Marry?!
Tiktok failed to load.Enable 3rd party cookies or use another browser
What it is: It's time to ditch your streaming services and dive into all 50 episodes of Reesa Teesa's captivating "Who TF Did I Marry" TikTok series keeping us deeply invested. Reesa Teesa, a woman who gained widespread attention, has become a TikTok sensation with her extensive 50-part, 10 minuete each series. In these videos, she candidly narrates her year long marriage to a man she describes as a pathological liar and we are obsessed over her story. As she unfolds the narrative of her past, detailing the deceit of her ex-husband, who she referred to as "Legion" in her TikTok series, the TikTok community was not about to let the matter rest. Eager to uncover the truth, internet users initiated their own investigations to unveil the real identity of this mysterious person. TikTok user dannih_19 claimed to have cracked the code and revealed that Reesa's ex-husband's true name was Jerome. However, the plot thickened when Jerome himself, not only acknowledged his identity but also questioned Reesa's version of events. In response, Jerome released his own TikTok video, asserting that Reesa was fabricating the entire story. He hinted at a "real reason" for their separation that Reesa had allegedly kept from her audience. The tea is hot! Following Jerome's video, Reesa addressed the situation by acknowledging that Jerome's identity was now public knowledge. She expressed a hope that those interested in the story would refrain from further engaging with her ex-husband. The unfolding drama left social media buzzing with speculation and exchanges of perspectives.
What brands can learn: As TikTok emphasizes horizontal videos and extended runtimes, the platform is increasingly resembling YouTube, and users are embracing and anticipating this change. Reesa's candid storytelling and vulnerability captivated audiences. The saga unfolded across multiple TikTok videos, creating a sequential and immersive experience. It didn't matter how long her videos were, people were interested because the power of a compelling narrative is evident in the 50-part series, keeping viewers invested. Users were left eager for more, anticipating the next developments in her story. Brands can learn from Reesa Teesa's TikTok series by embracing authenticity, crafting engaging narratives, encouraging interactive engagement, navigating controversies wisely, and actively managing their online presence.
Examples: 1, 2, 3, 4
Must-click links that crossed our feeds today
Meet the People Who Love Eating in the Bath 🤨
Okay let's talk about it ... why are people ending their relationships over the viral Dorito theory 🤔
Why green beans in a bag are having a moment on TikTok 😏
Ranch is the main entree, fried chicken as a side ... iykyk 😜
Want to subscribe? Reach out to culturetaskforce@substack.com.