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Team Conrad or Team Jeremiah?
What it is: Season two of The Summer I Turned Pretty was released last week and continues to be a hit title for Amazon Prime. This series follows teenager Belly as she navigates friendships, romance, and loss. Belly's two main love interests are her childhood friends, brothers Jeremiah and Conrad. In season one of the series, Belly has romantic encounters with both brothers, sending fans into intense online debates over Team Conrad vs. Team Jeremiah. Viewers have taken to social media to share which brother they prefer in the love triangle and would like Belly to be with at the end of the series. The stanning has continued into this season as viewers get a deeper look into Belly's romantic relationships with both young men.
What brands can learn: This conversation could be a hot one for brands who lean into pop culture moments within their social strategy. Leaning into the Team Jeremiah vs. Team Conrad fan debate could be an easy way for brands to insert themselves into the larger entertainment conversation to demonstrate social listening and cultural relevancy among fans of the show. With a simple “Team Jeremiah” or “Team Conrad” tweet, brands can join in on the fan-led fun of taking a “side” while the new season of The Summer I Turned Pretty is at the forefront of conversation for consumers - especially Gen Zers.
Examples: 1, 2, 3
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