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Gen Z Is Obsessed With Cottage Cheese
What it is: With over 59 billion views on TikTok, #FoodTok continues introducing Gen Z to all ingredients and recipes to hyper-fixate on. First came the salmon bowl, then ice cream rolled inside a fruit roll, and now it’s #CottageCheese. Love for the curdled milk product began on the healthy side of #FoodTok after users started incorporating the product into their recipes to make them higher in protein and lower in carbs. Soon, the hashtag amassed over 300 million views with TikTokers using cottage cheese to make everything from ice cream to cottage cheese avocado toast.
What brands can learn: Although Gen Z continues to celebrate body and food positivity, trends like cottage cheese going viral because of the way the ingredient can transform a recipe into its healthier version. It is a big example that Gen Z is just as mindful of nutrition as other generations. For brands, this trend also shows that the generation continues loving unconventional ways to use an ingredient, pushing the boundaries of what content brands can create.
Examples: 1,2,3
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