A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Trump 2.0: Following his election as the 47th President of the United States, people are discussing what a second term under Donald Trump will look like.
America: Two days after Election Day, X users from all over the world are chiming in on the future of the United States.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Donald Trump’s Return to the White House
What It Is: All eyes were on the United States this week as Americans and people around the globe awaited the results of Tuesday’s 2024 Presidential election. Unlike the 2020 election, which took several days to determine a winner, Donald Trump was elected as the 47th President of the United States early Wednesday morning after winning Wisconsin and clearing the 270 electoral votes needed to clinch the election. The Republican Party also won control of the U.S. Senate, and currently holds a majority in the U.S. House, for which final results have yet to be determined.
Also on Wednesday, Vice President Kamala Harris formally conceded the election in a speech to her supporters from her alma mater Howard University. Extremely close polling ahead of the election made the outcome of this race a toss up with both sides anticipating a win. Emotions are running high post-election as Americans remain highly divided on both political issues and overall outlook for the future of the country.
The Brand Takeaway: Conversations surrounding the election results will stay at the top of the news cycle and social feeds over the coming days and weeks as final votes are counted and certified. It’s crucial for brands to monitor audience sentiment and assess planned content for sensitivities, including neutrality as needed.
Leading up to Inauguration Day in January, expect divisive or politically charged conversations to come up around almost any type of content, but especially that which touches on contentious, political topics. Brands should avoid unintentionally engaging in political discussions and take care not to stoke divisiveness or alienate those who are not trying to engage in conversations around U.S. politics with your brand.
While it is likely safe for brands to resume posting content as the election winds down and a new political era begins, continue assessing content for any potentially inflammatory topics or language, or anything that could be misconstrued as a political opinion, to maintain brand safety. Leading with empathy and intelligent discourse in community management is also key to ensuring the comments section doesn’t become toxic or unsafe for your audience as the election dust settles on social.
