A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Congress: X users are weighing in on a possible US government shutdown after President-elect Donald Trump rejected Congress’ bipartisan funding bill.
Elon: X owner Elon Musk is also vocally opposing Congress’ funding bill and sparking conversation about his influence on US politics.
The Weeknd: The Weeknd teased a new album, tour, and movie following his performance at Spotify’s first-ever Billions Club Live concert.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Somewhere on Google Maps…
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What It Is: The latest trend to sweep TikTok has users going back in time and revisiting beloved and familiar places through the magic of Google Maps’ Street View. While creators have previously leveraged Google Maps to explore unseen sights around the world and other creative uses, this trend is deeply rooted in nostalgia as many are using Street View’s ability to look back in time and visit their childhood homes or places they loved that no longer exist. Some are even noticing glimpses of their loved ones and childhood pets captured by Google’s Street View fleet, encouraging many to share fond memories of their loved ones memorialized in this modern way. It goes without saying that this is a sentimental trend that evokes some pretty emotional reactions in addition to humorous ones.
Brand Takeaway: As the end of another whirlwind year approaches, many are feeling reflective and nostalgic for simpler times. This time of year is often associated with gatherings and traditions, so it’s no surprise that TikTok users are yearning for their past lives and cherished memories as we inch closer to the holidays.
Brands looking to strike an emotional chord this season could jump on the trend by finding historic or flagship physical locations to showcase the brand’s evolution. Or, consider looking up longstanding locations that have since become iconic to your audience. There are many creative ways to utilize these look-back tools to evoke emotions, as long as the intention is authentic and rooted in engaging your audience.
Four must-click links that crossed our feeds today.
Billie Eilish is reflecting on her massive year in her 8th annual interview with Vanity Fair.
Would you bring flowers on a first date? An X user’s story is sparking debate on the subject.
Paul Rudd, Jenna Ortega, and Will Poulter are teaming up for A24’s latest horror comedy, Death of a Unicorn.
Need some fresh holiday songs? Vulture compiled the 50 Best Original Christmas Songs since ‘All I Want For Christmas Is You.’
Laid - Peacock, 12/19
Virgin River - Netflix, 12/19
Sonic the Hedgehog 3 - Theaters, 12/20
Mufasa: The Lion King - Theaters, 12/20
Hidden in Plain Sight - Boldy James
The Reclamation of I - Imminence
Feedback (10 Year Anniversary Remixes) - Steve Aoki
Being the Bigger Person Sucks - Vic Spencer
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