A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Mariah Carey: At her recent concert, Mariah Carey spotted Rihanna in the crowd and signed her body. Fans are resharing this moment & diving into the singers’ friendship over the years.
Superman: The upcoming film ‘SUPERMAN,’ directed by James Gunn, is set to release a teaser trailer on December 19, 2024, generating considerable excitement among fans and media alike.
51st State: Donald Trump has proposed the idea of Canada becoming the 51st state of the United States via several social media posts stirring up conversation & opinion pieces.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Songs I would play if…
What It Is: Sarcastic humor is at it again on TikTok with users taking to their feeds, finding the perfect song to explain unique, unrealistic situations. This trend has people scrolling through their playlists, finding songs with lyrics that match their hypothetical stories to a T. The trend is rooted in playfulness, although do be warned that there’s no shortage of vulgarity nor insensitivity. What all videos have in common is their outspoken, unapologetic play on words, positioning lyrics with an entirely new meaning. For example, the iconic line “you’re insecure” in One Direction’s ‘What Makes You Beautiful’ is seen on repeat as a plastic surgeon’s anthem. Another pairing? Anderson.Paak’s “your heart don’t stand a chance” & being a cardiologist with bad news. It’s clear that people on TikTok aren’t holding back on all types of jokes as even those that are unhinged are game.
Brand Takeaway: Brands, this trend may be a bit tricky to execute given that most viable audio comes from TikTok’s Music Library or Meta’s Sound Collection. However, there is an opportunity here to sleuth out a great piece of music to get your followers laughing at a hyperspecific anecdote related to your product, service, and/or a consumer experience. The key here is to get snarky & creative to elicit a reaction worthy of a like, comment, or share. Plus, your followers will see that even brands can have a bit of fun as social media isn't meant to be serious in the first place ;)
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
YouTube is joining forces with the Creative Artists Agency (CAA) to develop controls that will help celebrities & athletes identify + report AI deepfakes of their likeness. 🤖
A huge Gen Z hobby? Board Game Clubs. 🎲
Meta CEO Mark Zuckerberg confirmed on Monday that Threads now claims more than 300 million monthly active users. 🧵
‘Bluey,’ the absurdly popular Australian animated kids series, is getting a Disney movie adaptation in 2027. 🎥
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