A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Apple Replay: Apple Music Replay 2024 is officially available one day before Spotify Wrapped is rumored to be released.
Jameis: X users are reacting to Cleveland Browns quarterback Jameis Winston’s “roller coaster” performance during Monday Night Football.
Christmas: People are celebrating the upcoming holiday by sharing their favorite Christmas songs and movies of all time.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
TikTok Comments That Make The Video Funnier
Tiktok failed to load.Enable 3rd party cookies or use another browser
What It Is: People are highlighting their favorite recurring comments under popular TikToks, with many pointing out that they are even funnier than the original video. These phrases originate from popular slang and online references, and they are racking up thousands of engagements from people who would have left the same reply if someone hadn’t beaten them to the punch. For example, you’re more than likely to see multiple duplicates of hits like, “Me when I lie,” “Do you do weddings,” and “Who is this DIVA” when skimming the comments of a viral TikTok. It’s safe to say that comment sections now have trends of their own, and users are purposefully congregating there for a good, collective laugh.
Brand Takeaway: TikTok users are now entertained just as much by replies as by actual posts, and it’s important for brands to similarly adopt this mindset. While brands should familiarize themselves with these trending phrases so they have a baseline knowledge of how people are currently speaking in comment sections, they should also evaluate from there if borrowing this language makes sense for them and their audience. People can spot a brand’s misplaced attempt to sound current from a mile away, and brands need to authentically sound like the comment sections they’re engaging with to resonate. Take part in the fun if you know how to use these phrases in the right context or “just put the fries in the bag” and keep it moving.
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
Spotify Wrapped is expected to be released this week 🎶
‘Brain rot’ is the Oxford Word of the Year 2024 🧠
X users are voicing their hot takes on various topics using the trending “we listen and we don’t judge:” format 👀
Rolling Stone named Charli xcx’s ‘BRAT’ as the top album released this year 💚
Want to subscribe? Reach out to culturetaskforce@substack.com.