A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Chargers: After Coach John Harbaugh’s Ravens beat his brother Jim’s Chargers football fans are discussing the game.
Drake: Rapper Drake has accused Universal Music Group & Spotify of manipulating the market to "artificially inflate" Kendrick Lamar’s diss track 'Not Like Us'.
Dayton: The University of North Carolina completed an incredible 21 point comeback last night against Dayton to secure the win in the Maui Invitational tournament.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
PDF to Brain Rot
What It Is: If you’ve been on TikTok or Instagram recently, you’ve likely seen split-screen videos. The top half usually features a clip from a podcast, YouTube video, or movie, while the bottom half shows video game footage like Subway Surfers or Minecraft. These unrelated videos create viral content, embodying the term “brain rot.” This trend has evolved with AI tools now turning boring PDFs into engaging brain rot videos.
Brand Takeaway: Brands aiming to engage younger audiences, take note: this trend is for you. The newest generation on social media loves vibrant visuals and fast-paced content. The key takeaways are clear: chaos equals clicks, and brevity is crucial. These visual formats aren’t just accepted—they’re preferred, influencing not only online interactions but also real-world communication and study habits.
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
The podcast world will never be the same after the introduction of Talking Talk Tuah.
Big AJ and Big Justice brought the boom this past weekend at AEW.
The Raptors throwback court is INCREDIBLE.
Kendrick Lamar discovered the vocalist on ‘wacced out murals’ at the Dodgers World Series game.
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