A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Gladiator 2: A behind the scenes look of Pedro Pascal in Gladiator 2 is going viral a week before the movie premieres in theaters.
Pete Hegseth: In a clip circulating online, the New Secretary of Defense states that in every war simulation, America loses to China.
#WorldKindnessDay: In honor of World Kindness Day, users are sharing reminders that simple acts of kindness can make all the difference.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
‘Tis the season for wish lists!
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What It Is: ‘Tis the season for wish lists! The 'What Are We Asking For Christmas' trend on TikTok is sparking a broader conversation about what people are looking forward to buying or receiving for the holidays. It’s giving users — especially women —a space to openly share their wish lists and highlight what they’re excited about this year vs. a listicle on a website or brand telling you what you should buy. Whether it’s the latest tech, fashion items, or unique experiences, this trend creates a fun and personal way for everyone to talk about their holiday hopes and desires. As a result, users are emphasizing the trend's personal and communal aspects, indicating its role in starting a larger conversation about holiday gift-giving.
Brand Takeaway: Brands should pay close attention to the conversations around the 'What Are We Asking For Christmas' trend, as it provides valuable insights into what people are interested in buying or receiving for the holidays. Whether they choose to subtly engage in the conversation or use this data to showcase their products strategically, this trend offers a great social listening opportunity. It's a chance to see what consumers are excited about and identify products on their wish lists this year.
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
People Magazine has named John Krasinski the 2024 Sexiest Man Alive.
My Chemical Romance announced their 2025 “The Black Parade” Stadium Tour.
Whoopi Goldberg stated that she is “having a hard time” financially, like many other Americans, and can’t afford to stop working on ‘The View.’
The men of ‘New Girl’ reunite for the Sexiest Man Alive issue, sending fans into a frenzy.
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