A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
#Tyler: Fans are reacting to Tyler the Creator's new album Chromakopia.
#Puerto Rico: X users react to a comedian at the most recent Trump rally who referred to Puerto Rico as a “floating island of garbage.”
Nick Bosa: San Francisco 49ers player Nick Bosa flashed a “MAGA” hat during a teammate’s postgame interview.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
an unhinged halloween
What It Is: Social media shows that Halloween is for everyone, not just kids. Millennials and Gen Zers lead the way, showcasing their creativity through imaginative costumes, spooky parties, and unique decorations. Social media has become the go-to platform for sharing Halloween inspiration, including unique costumes, as people embrace expressing themselves and being unserious.
With online culture becoming increasingly unhinged, this year’s Halloween is all about bold choices, allowing users to channel their wildest ideas—from Moo Deng to Sexy Patrick Star. The unhinged has become the new norm for this audience, which thrives on creativity and a desire to enjoy the festivities.
Brand Takeaway: Brands have a unique opportunity to customize their offerings and social presence to the niche preferences of their audience. Dunkin’ is a prime example of leveraging the unhinged side of social media to reintroduce their Halloween Spider Donut. While it’s the same beloved product as last year, their refreshed social approach has sparked more conversations around the brand. They even launched merchandise featuring the "Spider Donut" mascot, which has already sold out, according to Dunkin’. The internet’s love for Halloween shows how younger generations are all about “committing to the bit.” For them, there’s no point in doing something halfway. Going all out is what makes it the most fun and relevant for them.
Examples: 1, 2, 3, 4
A recap of what you might have missed while not online
The Liberty celebrated their victory with fans at a parade in New York City.
U.S. calls for de-escalation as Iran claims 'right to self-defense' after Israeli strikes.
You might be able to see the Northern Lights tonight in some parts of the U.S. due to an ongoing geomagnetic storm.
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