A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Tyra Banks amazed fans as she returned to close the Victoria's Secret Fashion Show at 50 years old.
The Jets are trending after NFL Wide receiver Devante Adams was traded to the New York Jets from the Las Vegas Raiders.
Charlamagne Tha God is trending after he spoke with presidential candidate Kamala Harris on his radio show in a town hall-style interview.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
These Shelves are Feeling Popular with the New ‘Wicked’ Merchandise
What It Is: It might feel like a repeat of the Barbie craze, but this time, it's all about pink and green, thanks to the highly anticipated and heavily promoted ‘Wicked’ movie. With brands like Beis, Walmart, Crocs and Stanley jumping into the ‘Wicked’ Universe, there's a growing buzz around custom products just a month before the movie’s release. Fans are excitedly sharing their finds on social media and are eager to review these items. The main difference? They come in vibrant green and pink, allowing fans to choose from their favorite heroines in the ‘Wicked’ Movie.
Brand Takeaway: As anticipation builds, brands have the opportunity to leverage the iconic pink and green hues of the main characters, making it easy for fans to connect the products to the franchise. Fans are increasingly eager for exclusive merchandise, from popcorn buckets to limited edition tumblers. Cultural moments like these continue to move the needle via limited time offerings, unique collabs and partnership collections that amass a huge cult-following and are amplified significantly across social channels. Brands can capitalize on this by identifying the next big movie or moment and engaging in the conversation through unique collaborations or nods to the franchise that resonate with fans.
Four must-click links that crossed our feeds today.
Paris Fashion Week continues and fans are in awe with Kylie Jenner closing the Coperni show in a black gown.
Superfine: Tailoring Black Style is the 2025 Met Theme. Pharrell Williams, Coleman Domingo, Lewis Hamilton, LeBron James, and A$AP Rocky were named as chairs of the Met Gala.
The Victoria’s Secret fashion show has returned since the company announced financial trouble in 2019.
Universal Music Group is suing Chili’s after the restaurant chain used Ariana Grande, Travis Scott, and other artists’ music in their social media ads without permission.
Want to subscribe? Reach out to culturetaskforce@substack.com.
