A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Rogan: With rumors that Kamala Harris will make an appearance on Joe Rogan’s podcast, X users are sharing their opinions.
Jets: After another tough loss last night to the Buffalo Bills, Jets fans are sharing their frustration.
#WWERaw: Last night’s WWE Raw has fans discussing storylines and potential beefs that could pop up between wrestlers.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
(Not So) Subtle Foreshadowing
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What It Is: The phrase “the end of a video” seems pretty self explanatory, right? It’s the part of a video which occurs at the end of its run time, and usually the climax. But, what if the end came at the beginning, or better yet, throughout the entire thing? This is the territory that we’ve entered with the latest social trend dubbed “Subtle Foreshadowing.” The concept is simple enough: take a video’s jarring climax at the end and insert it throughout the entire clip with jump cuts. The result leaves you with something random, absurd, but also striking in nature. Whether it be a hard fall at the skatepark or a bottle of Coke and Mentos spraying into someone's face, this format is endlessly adaptable, leaving the door wide open for brands to take part.
Brand Takeaway: This foreshadowing trend is (appropriately) very telling of where social media content is headed. It’s the latest iteration of a trend that emphasizes how short consumers’ attention spans have become. When it comes to brand social, totally thought-out, even chronologically linear social ads feel dated compared to the absurd content that resonates more and more with today’s younger consumer bases. It’s important for brands to acknowledge this when trying to connect with a Gen Z or younger audience, as taking content too seriously can lead to it being easily scrolled past and not given a second thought. One takeaway from this trend is that social videos should always start with a hook; while spoilers used to be something to be avoided, they now an effective way to get people to watch videos until the end.
Four must-click links that crossed our feeds today.
Francisco Lindor’s legendary batting gloves are being turned into trading cards.
Los Angeles Clippers owner Steve Balmer is SO excited about toilets.
A goblin cellist made it onto the news.
I now introduce to you, the saxophone didgeridoo.
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