A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Florida: Massive evacuations are underway in Florida ahead of Hurricane Milton’s landfall.
Chiefs: Kansas City football fans are celebrating their latest win and 5-0 record.
Halo: Multiple new Halo games are currently in development.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Boo Baskets
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What It Is: Fall is in full swing, and TikTok users are assembling Boo Baskets filled with their loved ones’ favorite fall items. Typically consisting of cozy accessories, spooky trinkets, and Halloween candy and snacks, Boo Baskets originated as a tradition where neighbors would “boo” each other by dropping off Halloween goodies on each other’s doorsteps. Now, Boo Baskets are taking over FYPs because of how simple and fun they are to create and personalize. They’re also super shareable for viewers who are looking for their own basket inspiration or just a feel-good fall moment where someone receives their basket.
Brand Takeaway: Boo Baskets are the latest trend that ritualizes seasonal gifts with a cozy tradition that social users can look forward to. It’s a trend that plays into a certain Halloween nostalgia, as seen by McDonald’s bringing back their version (Boo Buckets) for a limited time, and allows people to make it their own with personalized gifts. Brands that position themselves as items that elicit these feelings will likely resonate with people this fall. So try to become authentically synonymous with the season - you may end up in someone’s Boo Basket.
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
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The Wendy’s Krabby Patty Kollab Meal is available nationwide starting today 🍔
People are talking about Taylor Swift’s glitter freckles ✨
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