A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Eric Adams: The New York City Mayor has been indicted by a grand jury on federal criminal charges.
Grotesquerie: People are reacting to the premiere of FX’s new horror series, including Travis Kelce’s notable absence from the first two episodes.
AOTY: X users are discussing who should win the Album of the Year award at the 2025 Grammys.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Internet Bedrooms
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What It Is: TikTok users are connecting their Spotify and Apple Music accounts to Verse to create an AI-generated “internet bedroom” based on the music they listen to the most. Verse, which describes itself as a “creative app for visual blogs, collages, mixed media art and more,” analyzes users’ listening data to fill their bedrooms with various artifacts, album covers, and colors that reflect their favorite music. A huge Swiftie could see their bedroom filled with friendship bracelets and guitars, while a Beyoncé stan could see cowboy hats and disco balls in theirs, for example. Similar to Spotify Wrapped, people are racing to compare their results with others to see how their interpreted tastes stack up.
Brand Takeaway: “Internet bedrooms” marks another trend characterized by social users’ desire to expand their personal digital expression using tools that make it easy to share with others. Spotify’s TikTok account seemingly acknowledged that this visual extension of people’s listening habits may be the future for brands who want fans to stay engaged, commenting on several TikToks where users shared their internet bedrooms. Brands with an online presence should continue to look for new, unexpected ways to show up for their fans, whether that’s turning a social media conversation into an IRL experience or letting imaginations run wild with endless generated possibilities to post and compare.
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
SZA wore bug prosthetics for her ‘Hot Ones’ episode, and everyone is obsessed 🔥
The Bridgerton Ball scam feels like the Willy Wonka experience all over again 🫣
Disney+ has introduced a new anti-password sharing policy in the US 🔒
TikTok’s Face Puzzle effect is taking over people’s FYPs 👁️👄👁️
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