A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Elon: X users are reacting to Elon Musk's interview with former President Donald Trump on the platform's Spaces feature.
Skai Jackson: The Disney Channel star was arrested after a public fight with her boyfriend.
Brian Niccol: The Chipotle CEO is stepping down to take over as the chief executive of Starbucks.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
"demure"
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What It Is: "Demure" is the latest word to take over social media after TikTok user @joolieannie posted several viral videos giving advice on how to be "demure" and "mindful" in a range of life situations. From exiting a plane to being at a drag show, Jools' satirical takes on how people should act while engaging in everyday activities have quickly captivated millions of people. While "demure" has been used on social platforms before, and is a word commonly used in the Ballroom community, Jools' TikToks have taken on a life of their own and created an online phenomenon joined by everyday social users and brands alike. Very cutesy. Very mindful. Very demure.
Brand Takeaway: If you're suddenly seeing the same buzzword pop up on your feeds over and over, it's likely already become part of social media's everyday vocabulary. Brands may be able to reasonably compare some piece of their identity to a trending word or simply use it in a sentence, but it's always key to be mindful of why you're joining a new trend. Jools Lebron's "demure" TikToks seem to poke fun at older aesthetics and trends that emphasized unrealistic effortlessness, like the "clean girl" aesthetic and "coquette" trend. If your brand's audience is likely to reject such social media conversations in favor of a cheekier and more inclusive mindset like "demure," then this might be a conversation for you to join. Anyone can be demure, but keep it cutesey as a brand chiming in.
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
Barack Obama has shared his annual summer playlist 🎶
Peacock is wondering what they should "do now" after the Paris Olympics have ended 🥇
TIME has unveiled its newest cover featuring Kamala Harris 📰
Miley Cyrus has become the youngest person in history to be inducted into Disney Legends ⭐
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