#AUSENG: In today's FIFA WWC Semi Finals, Sam Kerr of Australia scores the winning goal against England allowing them to win 3-1. Twitter users are sharing their thoughts this "goal for the ages."
Elvis Presley: Today marks 46 years since Elvis has passed away. Twitter users are remembering by sharing favorite memories and music on the feed.
Scott Pilgrim: The first trailer for Netflix's upcoming Scott Pilgrim anime series has been released. Fans of the original 2007 live-action film, Scott Pilgrim vs. The World, are excited over the original cast returning for this rework.
Live, Laugh, Love, Pumpkin Spice
What it is: The girlies are saying goodbye to their Summer szn with an open-armed welcome for the return of #pumpkinspice and all things fall. Many Pumpkin Spice culture participants use the return of seasonal products to shelves as an indicator of autumn's start. Users are taking to social to rejoice in this transition by sharing their decorating tips, wardrobe changes, and reviews of Pumpkin Spice flavored snacks & beverages. While the topic of Pumpkin Spice (and Autumn in August) is polarizing for some, the internet continues to shift as it accommodates an abundance of love for this flavor's return with its connection to #autumnaesthetic and cozy energy as a whole.
What brands can learn: Like clockwork, Pumpkin Spice culture (and the discourse that follows) changes the social landscape across platforms this time of year. As internet users take time to boast about their love (or hate) for the seasonal shift and beloved Pumpkin Spice products, brands can monitor the sentiment of their audience to better match their energy and feelings toward ending of Summer. Incorporating Pumpkin Spice into content is only one way in as fall themes in general are welcomed.
Examples: 1, 2, 3
New TikTok trend: cracking eggs on other people's heads to see their reaction 🥚🍳
Tan Mom running for the U.S. Senate was not on my 2023 bingo card
AHS: Delicate (Part 1) is set to premiere on September 20th
Annie Korzen (TikTok queen!) strikes again with another thought provoking one-liner
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