A brief overview of what is currently trending in news, culture, and/or trending hashtags and formats.
Epstein: The FBI concluded and announced that Jeffery Epstein had no client list, leaving users confused after years of promises this list would be published.
Texas: Rescue efforts are continuing today in the wake of the mass flooding in Texas.
#Superman: Last night, July 7th, was the world premiere of the much anticipated new Superman movie directed by James Gunn.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Cleats On, Cleats Off
Tiktok failed to load.Enable 3rd party cookies or use another browser
What It Is: Who are you after you clock out from work? Is your fashion sense different? Do you have a passion or hobby you’ve been practicing for years? The answer is most likely yes, you’re a whole new person with unique interests that may not be known or relevant to the people you work with every day. The same can be said for professional athletes, and through the latest “cleats on, cleats off” trend on TikTok we’re getting an inside look into their lives off the field. Athletes are sharing photos of them suited up on the field with the copy “cleats on”, before transitioning to a second screen with the copy “cleats off” and sharing photos of their life outside of the game. These photos can include things like everyday fashion, charitable events, and even hobbies like gaming.
Brand Takeaway: By exposing parts of their personal lives, these athletes have exposed themselves to new communities (or fandoms) of people, and in turn, these communities rally around new members joining them in their shared passion. The same effect can be seen for brands when playing in the fandom space. If a brand shows up like another person (or fan) rather than a brand forcing their way into the conversation, it not only comes off as more authentic to the audience, but exposes your brand to a vast number of social users who may not have been aware or interested in your account prior.
Examples: 1, 2
Four must-click links that crossed our feeds today.
Survivor 48 winner, and Survivor 50 contestant, Kyle Fraser is back from the island and comparing Love Island USA contestants to past castaways.
SNY revealed the winner of their 2025 Kids-caster competition live on air.
Chris from Love Island USA has sparked a new saying, “I could be overseas playing ball right now”, and he doesn’t even know it yet.
Shedeur Sanders left fans less than impressed after a questionable performance in a reflexes game at training camp.
Want to subscribe? Reach out to culturetaskforce@substack.com.