QUESTIONS TO CONSIDER ABOUT CHANNEL STRATEGY
The TL;DR: Algorithms now prioritize predicted interest over followers, making discoverability critical. Brands once built channel strategies to drive follows; but if followers matter less, does channel strategy still?
Brands once built channel strategies around followers. Today, algorithms favor interest-based distribution: ranking content by relevance and value to non-followers. So it’s a fair question to ask yourself: is channel strategy a practice of the past? Here are some evaluating questions DC’s Social Strategy Department is asking ourselves:
Do followers still matter?
Less for reach, more for trust. Focus on high-quality, format-first content and treat every post as an “audition.” The algorithm decides what scales and performs well via discovery.
Is your audience different on each platform?
If yes, channel strategy matters. If no, prioritize a focused content strategy. Audiences aren’t siloed, but behaviors differ: Instagram may skew aesthetic, TikTok more entertainment. Platform cues still matter.
Should brand voice be consistent?
Yes. Consistency builds memory. Anchor in a core voice, then adapt by context. Over-optimizing for platform tone can feel inauthentic.
Is it bad if someone sees a post twice?
No. Consumption is fragmented; repetition builds recognition. Be intentional: reuse content for launches, education, and key moments, adapting as needed.
Does creative suffer when tailored per platform?
It can. Don’t change ideas just to fit platforms. Strong concepts travel, adapt lightly (length, copy) to enhance clarity, not force differentiation.
A snapshot of buzz-worthy communities and fandoms to guide community engagement
🏜️🌵 Into the desert with Coachella
What’s Going On: Fans are gearing up for Coachella 2026 with festival prep in full swing, from thrifting for standout outfits to sharing survival guides and bringing their audiences along. Brands are leaning into the excitement more than ever, with newcomers like Barbie launching its first-ever influencer partnership tied to the festival, alongside longtime staples like Revolve and Tarte, which have become known for their high-profile activations.
🏀 Angel Reese Finds New Wings in Atlanta
What’s Going On: Basketball fans are buzzing about the Chicago Sky’s recent trade seeing Angel Reese join the Atlanta Dream roster.
👚 The Devil Wears Old Navy
What’s Going On: Fashion and movie fans are coming together for the highly anticipated sequel, as brands like Old Navy drop licensed collections and Anna Wintour and Meryl Streep make waves with their April Vogue cover ahead of The Devil Wears Prada 2.
Four must-click links that crossed our feeds today.
🧸Each year brings a new fidget toy craze, and 2026 introduces the latest obsession: NeeDoh.
🌠The Nutella jar goes cosmic, sparking a viral discussion online.
🎥The era of “non-media-trained” celebrities is here and the internet is embracing it.
⚽️A list of easter eggs in the 2026 World Cup soccer kits.
TV/Streaming: Malcolm in the Middle: Life’s Still Unfair premieres on Hulu on April 10, and Euphoria returns for Season 3 on HBO Max.
Movies: Faces of Death featuring Barbie Ferreira and Dacre Montgomery hits theaters this Friday, April 10. You, Me, & Tuscany starring Halle Bailey and Regé John Page premieres on the same day.
Music: The Maine is releasing their 10th studio album Joy Next Door on April 10, alongside Holly Humberstone’s Cruel World.
