A brief overview of what is currently trending in news, culture, and/or trending hashtags and formats.
New York: Users are weighing in on Zohran Mamdani’s historic mayoral win in New York City on Tuesday.
Texas: Texas has approved a constitutional amendment requiring US citizenship to vote in the state, confusing users as this was already required.
Virginia: Democrats swept statewide races in VA and former Democratic Rep. Abigail Spanberger was elected as Virginia’s first female governor.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
A DIY Ralph Lauren Holiday
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What It Is: TikTok users are dreaming of a Ralph Lauren holiday this year. Early decorators have been leaning into the deep and moody tones, tartan, velvet, and subtle equestrian motifs that are associated the designer brand’s “old money” aesthetics. Gen Z, once again, is romanticizing the 1990s and early 2000s during a year of political and economic turbulence, leaning into the comfort and sense of tradition this aesthetic offers as a form of aspirational escapism. While the interior trend emulates quiet luxury, many are finding budget-friendly ways to participate. From HomeGoods to Target to local thrift stores, users are sharing their Ralph Lauren-inspired finds and getting into the holiday spirit early — and affordably.
The Brand Takeaway: This trend reaffirms Gen Z’s affinity for nostalgia and showcases how they embrace aesthetics for emotional resonance and comfort, not just for brand names and luxury products. Younger generations are seeking out affordable dupes that conjure up cozy, warm feelings of traditional family gatherings — instead of buying directly from premium brands — to achieve their desired atmosphere. Brands could lean into this DIY spirit with inspiration for their audiences and show products can complete specific aesthetics or be assembled to create something new. Gen Z doesn’t just shop with a shopping list, they also buy based on vibes. As the holiday season approaches, brands should consider creating mood boards or guides that help audiences achieve the cozy aesthetics they’re looking for, as a way of showcasing how your brand can fit into various lifestyles and budgets.
Four must-click links that crossed our feeds today.
Niall Horan made an appearance as Role Model’s “Sally” in London.
Tom Brady’s dog Junie is actually a clone of his late dog Lua.
Trisha Paytas has made her Broadway debut as Maxine Dean in Beetlejuice.
Watching I Love LA? Check out all of the first episode’s Hollywood-girlie filming locations.
The Vince Staples Show Season 2 - Netflix, 11/6
All Her Fault - Peacock, 11/6
Wicked: One Wonderful Night - NBC, 11/6 / Peacock, 11/7
Predator: Badlands - Theaters, 11/7
Die My Love - Theaters, 11/7
Chasing the Chimera - Del Water Gap
SHISH - Portugal. The Man
Lux - Rosalía
Nomad - DJ Snake
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